Cultural partnerships

Art and culture have had a special place in the heart of USG People ever since the company was established in 1972. We believe that art and culture inspire and motivate people and that art contributes to a pleasant working environment. That is why modern art plays an important role in the way we design our offices, why we like to give art-related gifts to our employees and business associates and why we seek partnerships within the cultural sector.

We have been a proud sponsor of Soldaat van Oranje – The Musical (links to Dutch website) since the production was launched in 2010. Playing at the impressive TheaterHangaar at the former military airbase Vliegbasis Valkenburg near Leiden, the show has attracted more than 2.1 million visitors in six years, making it the longest-running theatre production in Dutch history as it continues to sell out regularly.

We also have a cultural partnership with The Netherlands Bach Society. Founded in 1921 The Netherlands Bach Society is the oldest Early Music ensemble in the Netherlands. The society is renowned for its annual performances of Bach’s St. Matthew Passion in the St. Vitus Church in the Dutch town of Naarden. Headed by artistic director Jos van Veldhoven, The Netherlands Bach Society collaborates with prominent Early Music specialists in the Netherlands and abroad.


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